What would you do?

A recent article considering the validity of conserving and protecting certain species posed the awkward question "should we give up trying to save the panda"? The topic is an interesting one. The article itself [attached in the link below], introduces the idea of conservation triage and puts forward an argument for and against a process of selective species conservation. It is possible to agree with both sides, however, it seems a key point is being overlooked. Should we continue to focus on altruistic representations, that seek to satisfy our desire for 'doing our bit', or should our primary focus instead be placed on changing our own damaging behaviour as a species that shares the biosphere. Ultimately we must decide if we would rather maintain our current lifestyles and 'business as usual' approaches of high consumption and resource exploitation, or if we will finally tackle the 'elephant in the room' - the issues of unsustainable human attitudes and behaviour. 

Viewpoints - should we give up trying to save the panda